What is WCAG 2.2 and Why Does It Matter for Your Business or Charity?
When it comes to your website, you likely think about things like design, speed, and SEO. But have you ever considered how accessible your site is for everyone, including people with disabilities? Accessibility may not always seem like the most exciting aspect of web design, but it is one of the most crucial for ensuring your website is truly inclusive. WCAG 2.2, or the Web Content Accessibility Guidelines 2.2, is an updated global standard that aims to make websites usable for everyone, including people with disabilities. It builds on previous versions to address a broader range of accessibility needs, ensuring that websites are not only functional but genuinely inclusive.
Why does this matter? Around one in five people has a disability, and the internet is essential for everyday tasks like ordering groceries, applying for jobs, and finding services. However, for those who rely on screen readers or other alternative navigation tools, many websites remain difficult to use. WCAG 2.2 provides practical guidance on improving navigation, content, and usability, making your website more accessible to all.
For businesses and charities, accessibility is not just about doing the right thing, it is a strategic advantage. Google values websites that provide a good user experience, including those that load quickly and have clear navigation. By meeting WCAG 2.2 standards, you are improving accessibility, boosting SEO, and increasing your visibility online. Accessibility also opens your website up to a larger audience. If your site is hard to use, you may be excluding a significant number of potential customers. But by following WCAG 2.2, you make your site more accessible and user-friendly for everyone, building trust and fostering customer loyalty.
Moreover, consumers today increasingly prefer businesses that prioritise ethical practices. Demonstrating a commitment to accessibility shows that you value fairness and inclusivity, which can enhance your brand reputation and appeal to socially-conscious customers.
While compliance with accessibility standards can protect you from legal risks, it is more than just meeting regulations. It is about future-proofing your business. As digital accessibility regulations become stricter and technology evolves, taking action now positions your business as a leader in inclusivity and innovation.
The Equality Act 2010 and Accessibility
In the UK, the Equality Act 2010 requires businesses to make reasonable adjustments to ensure that their services and websites are accessible to people with disabilities. Government websites are also mandated to meet accessibility standards, and more private sector organisations are following suit. Adhering to WCAG 2.2 helps ensure compliance with this legislation while also showing your business’s commitment to accessibility.
New UK Government Accessibility Standards
How Can You Improve Your Website?
Take a fresh look at your site:
• Is your navigation clear and intuitive?
• Are your images optimised with alt text?
• Is your site compatible with screen readers?
WCAG 2.2 provides specific guidance to make these improvements and more. By making your website more accessible, you not only enhance the user experience but also set your business up for future success
The Four Key Principles of WCAG 2.2
Perceivable
• Provide text alternatives (alt text) for images and non-text content.
• Offer captions for video and audio content.
• Ensure content reflows correctly when text size is increased, and ensure it remains readable.
Operable
• Ensure all interactive elements can be navigated using a keyboard.
• Use descriptive and clear link text so users understand where a link will take them.
• Allow users to easily change or disable shortcut keys.
Understandable
• Ensure all form fields have clear, meaningful labels and instructions.
• Make it easy for users to re-enter information in forms if needed.
• Ensure the language and content are clear and easy to understand.
Robust
• Ensure your website’s code is compatible with assistive technologies.
• Make sure each user interface component is correctly identified, including its current state and any changes.
By following these principles, your website will not only become more accessible but also improve in performance, reach, and search engine rankings, benefiting your business and your customers alike.
