What is Web Accessibility?
Did you know if your website is not WCAG compliant, that 1 in 5 people cannot view it or access it?

Accessible Web Design at Poppy Eco Hub
At Poppy Eco Hub, we are proud to be the first and only company dedicated to creating low carbon and accessible websites. We believe everyone should have equal access to the web, which is why we combine sustainable practices with a strong focus on accessibility, making sure all our websites are inclusive and user friendly for everyone.
We design and develop websites to meet WCAG 2.2 AA standards, ensuring that accessibility is built in from the ground up. These standards help make the web a place where everyone, regardless of ability, can interact, learn, and enjoy content.
What is Web Accessibility?
Web accessibility is all about designing websites and digital content so that everyone, including people with disabilities, can use them easily. This means making sure people can perceive, understand, navigate, and interact with the web, as well as contribute to it, whether by sharing content or engaging in discussions.
Web accessibility supports people with a variety of needs, such as auditory impairments, cognitive challenges, neurological conditions, physical disabilities, speech difficulties, and visual impairments. These disabilities can make navigating the web a challenge, but with the right design, the barriers are minimised, making the internet accessible to all.
However, accessibility isn’t just about supporting people with disabilities. It also benefits a much wider audience. For example, mobile users, older adults with changing abilities, or people who experience temporary disabilities, like a broken arm or misplaced glasses, will find accessible websites much easier to use. The same goes for anyone in a challenging environment, such as bright sunlight or a noisy place, where web accessibility helps them interact with the content. Even users with slower internet connections can benefit, as well-designed websites work more efficiently on a range of devices and connections.
How We Design Accessible Websites
Starting with the Basics: Colour and Layout

We choose high-contrast colours that ensure text is clear and easy to read, even for people with low vision or colour blindness.

Page layout
We keep things simple and easy to navigate, using clear structures that guide visitors through the site without confusion.
Making Sure It’s All Optimised

Meeting WCAG 2.2 AA standards
We follow these guidelines to make sure everything we do is up to scratch when it comes to accessibility.

Optimising page structure
We use headings, lists, and clear HTML so that screen readers and other assistive technologies can interpret the content correctly.

Alt text for media
Every image, video, and non-text element is described in detail, making sure screen readers can communicate it to users.

Keyboard navigation
We ensure that all functions are easy to use without a mouse, making the site accessible for people with mobility challenges.
Testing It Properly

Screen reader testing
We listen to the site the same way a screen reader would, making sure it’s easy to navigate and understand.

Real life testing
We simulate how different users interact with the site, checking for any barriers that might pop up.
Why Accessibility Matters
- Give everyone equal access to information and opportunities.
- Make the web more inclusive for people with disabilities, as well as those in rural areas or developing countries.
- Ensure that your website complies with the legal requirements for accessibility.
- mprove user satisfaction, broaden your audience, and give your brand a stronger, more positive image.
Why Choose Poppy Eco Hub?
We take pride in our comprehensive approach to accessible design, testing, and ensuring that our websites are both inclusive and environmentally responsible. If you want a website that works for everyone, we’re here to help. Let’s build a more accessible, sustainable digital world together.
Ready to make a change?
Chat to the Poppy Eco Hub team today to discuss your requirements!

